I’m headed out to a “Special Event” at the Hollywood Improv tonight to see Rob Riggle. The Improv puts this designation on shows with no guestlist, comps, discounts, etc. I have actually been told that even as someone who is trying to cover live comedy and get more people out to the shows, can’t get into these “Special Events” for anything but the full price. No problem. I get it. Business is business. The price of the show is $20 and that’s that. Get’em early because this one is going to sell out.
So you would think.
My friend graciously purchased tickets for a group of us to see the show this evening earlier in the week. Awesome.
Then I get this email yesterday from the Improv.

You mean I can go see this dude for free on Saturday? And my friend just paid $20 a ticket? Son of a bitch!
I should have known better, because the Improv does this ALL THE TIME.
Inevitably, I get an email on Thursday afternoon or Friday morning offering free tickets to the weekend show.
Here’s the point…if you want to go to a show at the Improv…don’t buy tickets early. Just wait. Eventually they will offer the tickets for free. Just join their email list.
